Social Media & Your Business
MySpace, Facebook, Twitter, Youtube, Flikr, Wordpress. Blogging, tweeting, etc etc etc. Social Networking sounds like a foreign language or some version of pig latin that teenagers speek these days. It is not, however, a fad. Social networking presents a fundamental shift in our advertising model and how we communicate.
Social media are platforms for interaction and relationships, not content and ads. -
Bryan Eisenberg
The idea is that instead of the one way television ads that we are used to, social media platforms present the opportunity for that two way dialog. People don’t really trust or care about traditional advertising campaigns as much as they used to, but people will always listen to and respect the opinions of their family, friends, and extended network.
Anyway, as I began to research for this article, I ran across an excellent slide show. So instead of plagiarizing or paraphrasing, I just pasted it below. It has all of the important statistics and facts that I was looking for to back up my point:
Social media networks rock and you should make them a part of your advertising campaign
Aside from her unneccesary need to drop the F-Bomb every couple of slides, Marta Kagan nails the definition, use, and direction of social media networks… not to mention good reason why you should care.
