What can cops learn from social media?

A blog on Cops 2.0 asks if there might be something that law enforcement might learn through social networks about being more media savvy before stepping in front of reporters.

The current system requires CIO’s or command staff to be the primary and virtually only media contact. There are circumstances, however, when beat officers need to talk to reporters.

The article suggests that officers might benefit from following the social buzz surrounding an event before talking to reporters. Social media provides unfiltered sources of information surrounding such an event. Participating in social media can also “help non-media-trained officers learn how to channel a quality that’s lacking in most “canned” media interviews: authenticity.”

Read the entire article here.