Keyword Placement

We had a few questions about keyword placement recently.  Identifying keywords for SEO purposes is one of the most important search engine marketing tasks to accomplish, but once you get those keywords, what do you do with them?  I took some screen shots and highlighted key areas on a site below as a quick guide. In the example below the word “keyword” is the primary keyword and the word “website” is secondary.

Keyword Location Overview

In addition to adding keywords to your content, it is also important to place them within the HTML body of your website.  Below are areas within the header of your page that should include keywords:

Notice the TITLE tag and also the META tags

Finally within the body of your actual page, there are some “behind the scenes” keyword placement techniques highlighted below:

Keywords within the H1 tags are very important

Keywords in ALT tags and Titles of images and links are also great.