UI that looked sexy in Photoshop almost always looks overdesigned when we try it for real in the browser. Here’s a hypothesis. Simple and useful designs just don’t seem good enough when they are dead pixels. They need to be brought to life before they can be appreciated. Until that happens we overcompensate with garnish.

- Ryan From 37Signals

Tailgating, Ohio State Football

The brainchild website of the business, OSU Home Base underwent a new look. OSU Home Base is a website dedicated to our alumni group and Ohio State Football. The purpose is to serve as a general forum for old friends to stay connected and to meet new friends with common interests. I created this site as an undergrad student and during one of its many transformations, I got a lot of attention and a few job offers. I got enough offers, in fact, that I decided to go a little bigger and start my own business… and Home Base Web Solutions was born.